Switchfoot was founded in 1996 as Chin Up, consisting of Jon Foreman and his brother Tim, along with Chad Butler on drums. After playing only a few shows, the band was contacted by music industry veteran Charlie Peacock and eventually signed to his indie label Re:think Records under the current moniker, Switchfoot. Re:think went on to distribute the first three Switchfoot albums, The Legend of Chin, New Way to Be Human, and Learning to Breathe.
Because Re:think was bought out by Christian giant Sparrow Records before Switchfoot’s first release, however, the band’s and Peacock’s intentions of being marketed outside of the Contemporary Christian music scene and reaching a wider audience were put on hold. Consequently, the band was mostly marketed to Christian radio and retail outlets early in their careers, a time Jon Foreman has described as when “half of who we were was lost.”
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Love Alone is Worth the Fight