Vision First

Vision First Eye Care Center

VisionFirst opened its doors in 1955 under the name Louisville Optical. At that time, the company was a wholesale optical outlet for Monfried Optical.

Dr. Rod Rallo purchased Louisville Optical in 1987 and expanded his optometric practice. Dr. Rallo moved Louisville Optical in 1991 to the 4000 Poplar Level Road location. Since 1987, through strategic partnerships, VisionFirst has aligned itself with the finest eye doctors in the region. VisionFirst now has 16 convenient locations throughout Kentuckiana that serve thousands of patients who trust their eye care needs to VisionFirst.

Your eyesight is one of your most important senses: 80% of what we perceive comes through our sense of sight. By protecting your eyes, you will reduce the odds of blindness and vision loss while also staying on top of any developing eye diseases such as cataracts and glaucoma. You can think of regular visits to the eye doctor as “preventative maintenance” for the rest of your body. The eyes are the windows to the body. They are the only place where your blood vessels can be viewed in their natural state without a surgical procedure. With this visual inspection of the blood supply, optometrists can spot many health conditions and vision problems just by taking a glance into your eyes, learn more from AOS.

In 2003, Louisville Optical became VisionFirst to better reflect the values and commitment of the company to its customers. In 2005 and 2009, the Poplar Level Road location went through major renovations and expansions to serve its customers better. Since 2005, VisionFirst has remodeled, expanded or moved many of our offices. This allows us to offer the latest in diagnostic equipment, including Optomap™ Digital Retinal Photography, Optiview for early glaucoma detection and Tel-Screen. Our doctors are committed to providing the latest in eye care technology.

Click here to check out one of our 16 locations!

Visit the Vision First website