Vision First Eye Care Center
VisionFirst opened its doors in 1955 under the name Louisville Optical. At that time, the company was a wholesale optical outlet for Monfried Optical.
Dr. Rod Rallo purchased Louisville Optical in 1987 and expanded his optometric practice. Dr. Rallo moved Louisville Optical in 1991 to the 4000 Poplar Level Road location. Since 1987, through strategic partnerships, VisionFirst has aligned itself with the finest eye doctors in the region. VisionFirst now has 16 convenient locations throughout Kentuckiana that serve thousands of patients who trust their eye care needs to VisionFirst.
In 2003, Louisville Optical became VisionFirst to better reflect the values and commitment of the company to its customers. In 2005 and 2009, the Poplar Level Road location went through major renovations and expansions to serve its customers better. Since 2005, VisionFirst has remodeled, expanded or moved many of our offices. This allows us to offer the latest in diagnostic equipment, including Optomap™ Digital Retinal Photography, Optiview for early glaucoma detection and Tel-Screen. Our doctors are committed to providing the latest in eye care technology.